Bang for the Buck: The Impact of Non-Gaming Investments
Regional casinos looking to boost visitor counts and grow revenue have a wealth of non-gaming investments to ponder. But not all of these are created equal and each brings with it new claims on resources. This session will evaluate the ROI of specific non-gaming investments and also look at the larger question of how they enhance a property’s overall value proposition. Be it adding parking, building a new hotel, upgrading rooms and/or other amenities, each has an established track record in gaming that all operators can learn from.
- Charles Anderer, Executive Editor, Casino Journal
- Bobby Bowers, Senior Vice President, Operations, STR
- Nory Hazaveh, Principal, SOSH NY
- Thomas Zitt, Executive Vice President, The Innovation Group