Gaming marketers have a wide range of traditional media options to choose from, including, print (newspapers, and magazines), broadcast (radio and TV), direct mail (everything from postcards to catalogues) and billboards. Each of these categories and subcategories has strengths and weaknesses in terms of marketing impact and cost effectiveness. In this session, attendees will be getting a walk-through of the traditional media options and a more clear sense of how they might best be used.
- Julia Carcamo, President, J Carcamo & Associates
- Ryan Meister, Director of Marketing, Treasure Bay Casinos