Millennials in Gaming – Focus or a Distraction?
As casino marketers, understanding target audience behaviors is key to a successful campaign. More importantly, understanding the right audience to focus your budget on can make or break your revenue goals. In this presentation, Angel Suarez, EVP at Red Circle, will discuss millennials, what makes them tick, and how to leverage data to determine how much they should really be part of your marketing mix.
- Tammy Rainey Pierce, PHR, SHRM-CP, Director of Development Compliance and Corporate Outreach, Apelah
- Angel Suarez, Executive Vice President, Red Circle